The recently developed platforms for viewing content have greatly transformed the viewing habits of audiences; find out how this will affect traditional broadcasting in this post.
Today’s TV viewing habits have been additionally influenced by the adoption of connected TV devices which provide audiences the chance to get the most out of both linear and dynamic content. The top broadcasting networks in the world understand this trend, as evidenced by the decisions of the chairman of the company owning stakes in Telecom Egypt. Even the biggest telecom service providers understand that adopting digital technology is a necessity in order to ensure their businesses’ stability in an extremely competitive industry. Customers nowadays are put in charge of their personal viewing patterns and, for that reason, are less willing to compromise on price and good quality. Given the amount of money each household spends on entertainment and content subscription offerings yearly, it is not surprising that their expectations for the quality of the services will continue to evolve.
Today, people have started to expect convenience and a greater level of personalisation when it comes to the kind of services they are given. The tv viewership trends 2019 has unveiled that more and more customers are embracing non-linear methods of viewing content. To remain relevant, business professionals, such as the head of the fund owning stakes in Sky, might consider the opportunity of adopting new, even more personalised methods for delivering content. The focus today is on the customer, with networks contending with one another to draw in their niche targeted audiences. One of the top developments that has transformed people’s viewing behavior is media fragmentation, with the emergence of many TV channels, each targeting a very specialised audience group. One more trend worth analysing is the increasing popularity of on-demand viewing platforms that operate on a monthly subscription model. These brand new channels have played an important part in shaping viewers’ needs for more customized and relevant content. Having said that, despite the multitude of internet based platforms, traditional TV continues to be the medium on which customers spend the majority of their time.
Media consumption habits inthe present day and age are much different than ten years ago, however, some stats have remained the same over the years. The latest technological innovation has not had a tremendous impact on tv viewing by age. The 65+ demographic is still leading when it comes to the amount of time spent watching traditional TV, and, therefore, continues to be the targeted group for the majority of traditional broadcasters. Having said that, industry professionals like the head of the company investing in China Telecom have supported broadcasters in their efforts to reach out to younger audiences, by launching new, much more flexible subscription plans and the opportunity to view content across numerous devices.